Friday 28 December 2012

3rd Generation Trends For Landing Pages

Modern trends in landing page designing play vital role to attract visitors to make deals. You must know the tactics how to take hold of customers’ hearts. Internet marketers are always in search of golden tips of designing landingpage.

Showcase your Best Talent
The unique color scheme, branding technique and content adds grace to your product landing page. The presentation and the logical sequence of each and every thing on the landing page matters. This urges your visitor to purchase your product and also you can rise the trust and confidence of your customers.

Simple and Professional
Professional and the simple landing page is the best landing page to engage the customers. Try to present customer center information on the top. Many of the HTML5/CSS3 add value by developing professional templates. Cubender 3-field simple input form helps the customer to sign up for your web service.

Fill Up Gaping Spaces
Boring landing page can prevent the visitor to land on your web page. But by putting colorful themes, graphics, captions, screen shots and sponsored testimonials can make your landing page more interesting and eye-catchy. You can fill all the gap spaces by putting them logically and sensibly.
On large monitors and laptops make all the viewing process more interesting. You can fill the spaces by putting large font size headings and the paragraphs. It’s a super easy technique of reading the content when you are sitting at a fair distance away from your monitor.

Sexy Eye Candy
Strategic placement of customize and illustrated icons can push your visitors to stick to your landing page. This strategic move can help you to impart the positive and long lasting image on the minds of the visitors and convert them into loyal customers.

Highlight your Key Traits
Being the designer your strategic move should be to put the important and exclusive features on the top. To create hype in your sales you can offer different attractive deals to your customers.
Use your product to win the hearts of the customers and allow them to find the way to your website and make your desired a call to action. When customers use your product then they will also have some queries and need some support. At this stage you can configure the value you are providing with these sales.

Final Thoughts
These wonderful tips for the modern design trends help you to create interest of the visitors and convert them into your loyal customers. Through practicing these tips you can learn some valuable lessons about e-marketing which can be learnt in a day or so.

Thursday 27 December 2012

Improve Conversions Of Landing page


You may attain fantastic conversion rates by effectively using two pillars of marketing. First aspect is to make good advertisements which prompt the potential buyers to click. Second aspect is the superior landing page that appears as a result of click an advertisement. Each aspect need to address carefully as its not possible for one particular aspect to be able to acquire the load of both areas.

Here are a few ideas to increase the conversions of your landing page.

Create High Quality And Professional Looking Landing Page
Make your landing page distinct and small size with a single call to action. Avoid putting ads and pop-ups, animated patterns as well as other designs on your landing page create the feel of your landing page to be uncomfortable.

Focus your target audience
Your landing site design must have a professional appear; you should be certain about it that it fits your viewers. For example a landing page targeting youth should have vibrant and optimistic colors; similarly in the event your viewers is a professional than match up your landing page with their frame of mind by having smooth and gentle colors.

Navigation
The customers do not hit the back button if they lost on some pages other than your landing page. Give a menu bar to the buyers in the landing page so as to enable them to navigate other pages or hit the shopping cart to make purchases.

Excellent Webpage Copy
Have a sales copy for landing precise, to the point and motivational. Potential customers never study long paragraphs to reach your desired call to action. Explain to them the things they are interested in instead of having long and long paragraphs.

Have Uncomplicated landing page
Eliminate the interruptions and make use of white background within your design. You main focus should create a conversion by keep the visitors busy in feature of your product. Use influential graphics that persuade the prospects to convert.

Have a Very Clear Call to Action
So far you need to have a clear callto an action in all landing pages. You must take this action if you want your visitors help you boost your conversions. When you are using any certain font, graphics, or the combination of a few than your call to action must be evident.

Wednesday 19 December 2012

Not All Landing Pages are Created Equal



Landing page is a lead capture page and one of the most important tools in virtual marketing. To convert visitor into sales lead is the fundamental goal of the landing page. When visitor is on your landing page than he is no more a stranger in fact he/she has already developed a valuable interactive relationship. You can capture this opportunity through best landing pagedesign.

Not All Landing Pages are Created Equal
Previously the visitors reached landing page through a link in email boxes or through advertisement but now in this digital world the visitors can reach your landing page through unlimited resources. Visitors who reached your landing page through mobile phones by using QR code have some special needs.
For QR Code you can develop a stellar landing page design. The four main aspects are discussed below:

Call to Action
The call to action is the major aspect of converting visitors into leads. You can achieve your desire call to action by briefing your visitor clearly and in return they will generate lead.
If you place a form on your landing page try to ask very precise information from your customer as in fast world everyone is in hurry.
When your landing page is long put “sign-up” button to engage the customer and urge him/her to get huge conversions.

Content
To get the best quality results and influence your visitor to make deals then the content of your writing page should be strong enough.
Rather than just putting introduction too long to take away the customer away from the lead; just be to the point and focused.
To make your landing page a lead capture page put testimonials, videos, graphics and examples. These strategic moves have long lasting impact on the minds of the visitor.

Appearance
Best appearance of your landing page creates better impression on the minds of the visitors. By using sensible color scheme and typography you can enhance the legibility of your landing page content. Many designers are reluctant to use typography as they think it’s just a waste of time. But it is very much important for the mobile as mobile has very small displays. To show a hierarchy you should use typography.

Mobile Interaction
Out of 7 billion world population almost 5 billion people are using mobile phones. But no one will see the landing page on the desktop. You should make it user friendly by using QR code – a driving force behind your design. While designing mobile phone landing page you can use 5 Ws’ strategies i.e. Why, Who, What, When and Where? This strategy will lead you to develop a successful and effective landing page design.