Not All Landing Pages are Created Equal

Landing page is a lead capture page and one of the most important tools in virtual marketing. To convert visitor into sales lead is the fundamental goal of the landing page. When visitor is on your landing page than he is no more a stranger in fact he/she has already developed a valuable interactive relationship. You can capture this opportunity through best landing pagedesign.

Not All Landing Pages are Created Equal

Previously the visitors reached landing page through a link in email boxes or through advertisement but now in this digital world the visitors can reach your landing page through unlimited resources. Visitors who reached your landing page through mobile phones by using QR code have some special needs.

For QR Code you can develop a stellar landing page design. The four main aspects are discussed below:

Call to Action

The call to action is the major aspect of converting visitors into leads. You can achieve your desire call to action by briefing your visitor clearly and in return they will generate lead.

If you place a form on your landing page try to ask very precise information from your customer as in fast world everyone is in hurry.

When your landing page is long put “sign-up” button to engage the customer and urge him/her to get huge conversions.

Content

To get the best quality results and influence your visitor to make deals then the content of your writing page should be strong enough.

Rather than just putting introduction too long to take away the customer away from the lead; just be to the point and focused.

To make your landing page a lead capture page put testimonials, videos, graphics and examples. These strategic moves have long lasting impact on the minds of the visitor.

Appearance

Best appearance of your landing page creates better impression on the minds of the visitors. By using sensible color scheme and typography you can enhance the legibility of your landing page content. Many designers are reluctant to use typography as they think it’s just a waste of time. But it is very much important for the mobile as mobile has very small displays. To show a hierarchy you should use typography.

Mobile Interaction

Out of 7 billion world population almost 5 billion people are using mobile phones. But no one will see the landing page on the desktop. You should make it user friendly by using QR code – a driving force behind your design. While designing mobile phone landing page you can use 5 Ws’ strategies i.e. Why, Who, What, When and Where? This strategy will lead you to develop a successful and effective landing page design.